Creating effective sales funnels is critical for any business aiming to increase conversions. On WordPress, there are several plugins that simplify the process of building and managing sales funnels. Whether you’re an eCommerce business or a service provider, these tools can automate your marketing process and help guide your visitors through the customer journey.
In this article, we’ll explore the 10 best WordPress sales funnel builder plugins that can transform your website into a conversion machine.
What is a Funnel Builder?
A funnel builder is a tool that allows businesses to create a step-by-step marketing process, often starting from lead generation to the final sale. WordPress funnel builder plugins are specifically designed to integrate seamlessly into WordPress websites, enabling users to easily build high-converting funnels without needing coding skills. They automate actions like email follow-ups, upsells, downsells, and customer segmentation.
Personal Experience and Recommendation
As someone who has tested and used multiple WordPress funnel builders over time, I recommend FunnelKit (formerly WooFunnels) as my top choice for building effective funnels on WordPress. Its seamless integration with WooCommerce, ease of use, and comprehensive features make it the perfect tool for both small and large businesses. I found the A/B testing and conditional logic particularly helpful for fine-tuning my funnel performance. The ability to create personalized customer journeys helped me significantly improve my conversion rates.
If you’re just starting out, CartFlows is another great option, offering a balance of simplicity and powerful features like one-click upsells and customizable checkout pages. For more advanced marketers or those looking to scale quickly, ClickFunnels provides a complete suite for sales funnel creation and marketing automation, though it comes at a higher price point.
Based on my experience, if you’re running an eCommerce store, FunnelKit and CartFlows are the best investments for maximizing ROI. For digital products or service-based businesses, OptimizePress and Thrive Architect offer incredible value.
1. FunnelKit (formerly WooFunnels)

FunnelKit, previously known as WooFunnels, is one of the most popular WordPress funnel plugins. It integrates with WooCommerce, making it perfect for eCommerce businesses. FunnelKit offers a range of pre-built templates, one-click upsells, downsells, and order bumps to maximize your revenue.
Key Features:
- Drag-and-drop funnel builder
- Pre-built high-converting templates
- Integration with popular payment gateways
- Detailed analytics and reports
Why Use FunnelKit?
FunnelKit is highly flexible, catering to both beginner users and advanced marketers. Its powerful features like A/B testing and conditional logic can help businesses optimize every stage of the funnel.
Pricing:
- Personal: $99/year (1 site)
- Professional: $199/year (5 sites)
- Agency: $399/year (30 sites)
2. CartFlows

Another top WordPress funnel builder is CartFlows, known for its easy-to-use interface and advanced funnel-building capabilities. It’s an excellent choice for businesses looking to sell products, services, or subscriptions through their WordPress site.
Key Features:
- One-click upsells and downsells
- Integration with popular page builders like Elementor and Divi
- Ready-to-use templates
- WooCommerce compatibility
Why Use CartFlows?
CartFlows is a must-have if you’re looking for a WordPress plugin sales funnel with dynamic checkout options and powerful conversion optimization tools. Its templates make it easy to set up sales funnels in just a few clicks.
Pricing:
- Free Version: Limited features
- Pro Version: $239/year (30 sites)
3. OptimizePress

OptimizePress offers a versatile suite of tools for building sales funnels, landing pages, and membership sites. The plugin is optimized for conversion, making it one of the best WordPress funnel plugins for businesses focused on lead generation and product launches.
Key Features:
- Landing page builder
- A/B split testing
- Membership site integration
- Webinar funnel templates
Why Use OptimizePress?
If your goal is to create optimized landing pages and sales funnels that boost conversions, OptimizePress offers all the tools you need. Its seamless integration with email marketing platforms also simplifies lead nurturing.
Pricing:
- Essential: $179/year (1 site)
- Suite: $199/year (5 sites)
- Agency Standard: $399/year (20 sites)
4. SeedProd

SeedProd is another popular drag-and-drop page builder that doubles as a WordPress funnel builder. With its responsive designs and lead generation features, it’s perfect for businesses that want to create compelling sales funnels without dealing with complex code.
Key Features:
- Visual drag-and-drop editor
- Pre-built page blocks and sections
- Real-time design preview
- Integration with popular email marketing tools
Why Use SeedProd?
SeedProd’s ease of use, combined with its powerful funnel-building features, makes it a great choice for anyone looking to quickly design effective funnels.
Pricing:
- Basic: $79/year (1 site)
- Plus: $199/year (3 sites)
- Pro: $399/year (5 sites)
5. Thrive Architect

Part of the Thrive Themes suite, Thrive Architect is a robust page builder that helps create WordPress sales funnels. It focuses on conversion-centric designs, offering advanced options for creating high-converting pages.
Key Features:
- Drag-and-drop editor
- Pre-built landing page templates
- Built-in A/B testing tools
- Mobile-responsive design
Why Use Thrive Architect?
Thrive Architect is perfect for building detailed funnels with visually stunning designs. Its built-in optimization tools ensure that your sales pages convert as much traffic as possible.
Pricing:
- Thrive Suite: $299/year (25 sites)
6. Leadpages

Leadpages is a well-known marketing platform that integrates with WordPress to create highly effective sales funnels. It’s ideal for businesses focused on lead generation and customer acquisition through landing pages, pop-ups, and alert bars.
Key Features:
- High-converting templates
- Drag-and-drop page builder
- Conversion analytics
- Integration with CRM tools
Why Use Leadpages?
Leadpages simplifies funnel creation with pre-built templates and conversion-driven features. Its analytics and A/B testing tools provide insights that help optimize funnel performance.
Pricing:
- Standard: $49/month (1 site)
- Pro: $99/month (3 sites)
- Advanced: $199/month (50 sites)
7. Elementor Pro

Though Elementor Pro is primarily a page builder, its versatility allows it to function as a WordPress funnel builder. You can create highly engaging sales funnels and landing pages using Elementor’s visual drag-and-drop interface.
Key Features:
- Easy drag-and-drop editor
- Dynamic WooCommerce integrations
- Extensive template library
- Mobile-first design options
Why Use Elementor Pro?
If you already use Elementor for design, leveraging it as a funnel builder is a logical next step. Its powerful customization options and seamless integration with WooCommerce make it a versatile tool for building funnels.
Pricing:
- Essential: $59/year (1 site)
- Advanced: $99/year (3 sites)
- Expert: $199/year (25 sites)
- Studio: $499/year (100 sites)
- Agency: $999/year (1,000 sites)
8. Beaver Builder

Beaver Builder is another popular WordPress page builder that doubles as a funnel builder. It’s particularly useful for businesses looking to create customized sales funnels with ease.
Key Features:
- Flexible drag-and-drop editor
- Pre-designed funnel templates
- Real-time front-end editing
- WooCommerce integration
Why Use Beaver Builder?
Beaver Builder’s ease of use and customization options make it ideal for creating a variety of sales funnels, from simple to complex. Its compatibility with WooCommerce adds to its appeal.
Pricing:
- Standard: $99/year (1 site)
- Pro: $199/year (Unlimited sites)
- Agency: $399/year (Unlimited sites + Multisite capabilities)
9. ClickFunnels

While ClickFunnels is not a native WordPress plugin, it deserves mention for its ability to seamlessly integrate with WordPress websites. It’s one of the most comprehensive sales funnel builders, offering a full suite of features.
Key Features:
- Pre-built sales funnels for different industries
- Funnel sharing options
- Email marketing integration
- One-click upsells and downsells
Why Use ClickFunnels?
ClickFunnels is a complete solution for creating end-to-end sales funnels. It’s particularly useful for businesses that need a versatile, all-in-one tool for funnel creation and marketing automation.
Pricing:
- Basic: $127/month
- Pro: $157/month
- Funnel Hacker: $208/month
10. WP Funnels

Rounding out our list is WP Funnels, a user-friendly WordPress plugin that simplifies funnel creation for businesses of all sizes. It offers a visual funnel builder and integrations with major email marketing platforms.
Key Features:
- Drag-and-drop funnel creation
- Integration with WooCommerce
- One-click upsells and downsells
- Real-time funnel analytics
Why Use WP Funnels?
WP Funnels is perfect for businesses that need a simple but powerful solution to create and manage sales funnels. Its analytics tools help track and optimize every step of the funnel.
Pricing:
- Single License: $97/year (1 site)
- Pro: $297/year (Unlimited sites)
- Lifetime: $497 (Unlimited sites)
FAQs
What is the best WordPress funnel builder?
FunnelKit and CartFlows are two of the best WordPress funnel builders, known for their ease of use and comprehensive features.
Can I use ClickFunnels with WordPress?
Yes, ClickFunnels integrates with WordPress, allowing you to use its funnel-building capabilities on your site.
Do I need coding skills to use WordPress funnel plugins?
No, most WordPress funnel plugins come with drag-and-drop editors, making them accessible to non-technical users.
How does a sales funnel plugin help with conversions?
Sales funnel plugins guide your users through a step-by-step process that increases engagement and encourages them to complete purchases or sign up for services.
Is CartFlows compatible with WooCommerce?
Yes, CartFlows integrates seamlessly with WooCommerce, making it an ideal choice for eCommerce sites.
Which funnel builder plugin is best for beginners?
SeedProd and WP Funnels are particularly beginner-friendly, offering intuitive interfaces and pre-built templates.
Conclusion
Choosing the right WordPress sales funnel builder plugin can drastically improve your website’s conversion rates and overall customer experience. Whether you’re a beginner or an advanced marketer, these plugins provide the tools needed to build optimized sales funnels on WordPress. By leveraging tools like FunnelKit, CartFlows, and Thrive Architect, you can create tailored sales funnels that drive engagement and revenue.